Daymond-Willis, Inc. has entered into a long term licensing agreement with Harris Watson Holdings for the Sunderland of Scotland, Lyle & Scott and Penfold brands. Business operations will be relocated from Chatsworth, California to Daymond-Willis, Inc., headquarters in Gunterville, Alabama.
Daymond-Willis, Inc., has over 100 years of combined experience in retail, sourcing and manufacturing. The company has a strong background with sealed seam, waterproof garments like many of the Gore-Tex™ styles offered by Sunderland of Scotland. Daymond-Willis is committed to new and innovative styles and greatly improved service to the consumer.
“We are very excited about the opportunity to add three strong brands to our company. Each of these, Sunderland of Scotland, Lyle & Scott and Penfold, have a wonderful heritage that golfers have come to recognize and associate with uncompromising excellence”, said company principle, Mike Willis.
Willis, who is responsible for brand management, brand development and channel strategies for all of Daymond-Willis, previously served as president and chief operating officer for Kappler, Inc., a world leader in the protective clothing industry.
Phillip Daymond is responsible for finance and administration for Daymond-Willis. He previously served as Chief Financial Officer for Kappler, Inc.
Other members of the Daymond-Willis, Inc., team include Dennis Goldasich, vice president of sales, who brings with him more than 35 years of retail experience and Steve Eckshoff, merchandise manager, who has more than 15 years of experience in retail and manufacturing.
“This licensing agreement with Daymond-Willis, Inc., provides a tremendous opportunity to make Sunderland of Scotland, Lyle & Scott, and Penfold much stronger players in a very competitive golf market,” said Paul Sunderland.
New US licensee for top British brands
