This groundbreaking technology allows anyone to create enhanced real-world experiences for their customers and prospects by providing virtual information overlays in physical spaces. By revolutionizing how people interact with their surroundings, it transforms outdoor experiences, encourages real-world exploration, and connects businesses with their audiences in more meaningful ways.
In the golf space, Turtle Bay Golf Course in Kahuku, Hawaii, has conducted a pilot of Skidattl and has reported significant enhancements to the interactions it has had with golfers, in addition to the experiences that their customers have with their offerings. For example, golfers can look through their phone to see the direction and distance to any green, providing real-time caddy advice and course information – all done with beacons overlaid on the real-world setting.
“Skidattl brings a brand new innovative element to the game of golf,” said Travis Joerger, Director of Golf at Turtle Bay. “The way it augments the real-world experience of golfing with digital insights is game-changing. We have been delighted to participate in the early development of Skidattl’s golf features and look forward to deploying it on a daily basis.”
Founded by serial entrepreneur Randy Marsden, known for numerous successful ventures including Swype, acquired by Microsoft, and Dryft, acquired by Apple, Skidattl represents a paradigm shift in geospatial technology applied to augmented reality applications. Also, unlike traditional AR experiences that require extensive programming knowledge to create and focus on gaming or fantastical elements, Skidattl lets anyone use AR as a practical tool to enrich real-world engagement.
Marsden envisions a future where virtual information seamlessly integrates with the real world, and Skidattl’s architecture transcends mobile phone access, offering brands an evergreen conduit for immersive engagement across interfaces including AR glasses and other wearables, heads-up displays and others that will emerge.
Key features of the Skidattl platform include:
- Virtual Signs: Businesses can place digital ‘beacons’ in real-world locations that provide deep knowledge through numerous devices
- Smartphone Activated: Virtual signs are seen through the camera view on the user’s smartphone, and are implemented using the latest augmented reality technology.
- Frictionless User Engagement: Skidattl uses App Clip technology, enabling immediate use and eliminating the need for users to download or install an app.
- Easy Content Creation: Anyone can create and manage their own virtual signs and information overlays with no programming experience required
- Privacy-Centric: Users remain anonymous when viewing beacons, with no login required for basic functionality
- Deep Telemetry: Content creators receive detailed knowledge of users’ preferences and interests
“Skidattl isn’t just another AR company; it’s a paradigm shift in how we interact with the world around us using geospatial technology,” said Marsden. “We’re creating a bridge between the virtual and physical realms, encouraging people to step away from their screens and engage with their surroundings in meaningful ways.
“In the next few years, I envision Skidattl becoming as intuitive and ubiquitous as social media is today, but instead of isolating people, it will connect them more deeply with the physical world. This isn’t about replacing reality with virtual elements; it’s about enriching our real-world interactions through seamless, contextual information. Skidattl represents the next evolution in human-computer interaction, one that prioritizes our connection to the physical world while leveraging the power of digital information.”
The platform is now available for enterprise subscriptions, with plans starting at $5,000 per year.
For more information, visit www.skidattl.com.