Global Edition

Original Penguin ambassador Cam Smith to showcase AW24 range at Royal Troon

5.32pm 15th July 2024 - Retail

Designed to embrace all weather eventualities of a Scottish links on a major championship week, Original Penguin Golf’s new Autumn/Winter ‘24 collection has it covered as ambassador Cameron Smith begins his quest to win his second Claret Jug at Royal Troon.

The Aussie superstar will be exclusively dressed in a host of polos and layering garments from the new line, which is now available, as the 2022 Open Champion strides the Scottish links fairways of South Ayrshire.

Original Penguin Golf is known for its bold and quirky print polos, and the new collection does not disappoint. Offering a fresh fashion ‘hit’ of polos for the final summer months, the collection is inspired by retro gaming and graphical typography that create a range of upbeat prints and standout patterns.

The brand’s new line of Polar Pete layering in AW24, for men and women, highlights how the brand is building its seasonal appeal across all markets, validating itself as a true all-year-round brand with a comprehensive product offering to suit all weather eventualities.

Beyond Cam Smith’s own selections for Open week, there is a wide selection of key Penguin layering products in AW24, including the Lightweight Mixed Media Reversible Vest, a fleece featuring water repellent nylon, side-zip pockets and invisible zip pocket on the chest. 

For a slightly warmer day, the new lightweight Puffer Vest is likely to become an AW24 staple for men. With ultrasonic quilting, a water-repellent finish, and PrimaLoft insulation for added warmth, it’s an eye-catching performance product. A double-ended zip with side zip pockets, and a drawstring toggle at the bottom hem, make it hugely functional too.

Also new is the Long Sleeve ¼-Zip Colour Block Hoodie featuring a double-layer hood for extra warmth, side-zip front pockets and Aquapel Technology to repel water. Contrasting drawcords and oversized left chest PETE logo give this product a fashionable vibe to take to the fairways.

For a more relaxed look, the Performance Lightweight Jogger, available in Caviar and Light Iris, provides four-way stretch, zipper and back elastic on the bottom hem, plus covered elastic waistband with a silicone printed gripper. Left leg embroidered PETE logo, and PETE printed pocket bags completes this on-trend introduction.

Taking high street design trends onto the golf course, the Full Zip Original Printed Wind Jacket is a standout product, perfectly blending fashion and originality. Sporting unique lettering print graphics across the fabric, it also benefits from some practical features, including a concealed hood within the collar for rain shower protection.

Helen Willsmer, Brand Director of Original Penguin Golf, said: “We are excited to be perfectly placed to capitalise on using Cameron Smith as our launch platform for this season’s collection.. We’re excited to evolve and have an even greater depth to layering products across the collections, for both men and women, to support our customers and consumers who continue to be attracted by the brand’s golf and leisure appeal.”

Team Original Penguin at The Open also includes American Mason Andersen, who took a maiden victory on the Korn Ferry Tour earlier this year at the Argentina Open to book his place at Troon.

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