Marking their fourth year of collaboration, this summer, evian and Malbon Golf are thrilled to announce their latest limed edition capsule collection celebrating once more, the Amundi Evian Championship golf tournament and its elite female players, excitingly also commemorating its 30th anniversary.
Launching at the Amundi Evian Championship golf tournament, hosted within the beautiful landscape of Evian-Les-Bains – the source of evian’s pure* naturally filtered** water in the heart of the mountains – the collection features two hoodies, a dress, and a bucket hat embodying the fun and youthful style that defines both brands.
New for this year, the limited run dress pays homage to the tournament’s 30 year heritage of celebrating female players; designed with an iconic golf dress silhouette in mind, the garment is also a nod to Malbon Golf’s fresh, contemporary twist on sportswear.
The four-piece collection is crafted with a focus on comfort and style, alongside a nod to the vibrant energy of the championship and the beautiful landscapes surrounding it. At the heart of the collaboration is evian’s Live Young brand ethos — a state of mind that encourages individuals to care for their body and mind regardless of age. This philosophy aligns seamlessly with Malbon Golf’s mission to infuse the traditionally formal world of golf with a sense of playfulness and inclusivity.
Dawid Borowiec, Global Brand Director at evian, said: “We are thrilled to partner with Malbon Golf once again to bring this exciting capsule collection to life. The Amundi Evian Championship is the perfect stage to showcase our shared vision of youthful spirit and our commitment to supporting women in sport. Our Live Young ethos is about embracing life with energy and joy, no matter your age, and this collection truly captures that essence.”
Erica Malbon, Co-Founder of Malbon Golf, added: “Working with evian is always a pleasure, as we both share a passion for innovation and style. This fourfold collection not only represents our mutual love for the game of golf but also highlights the importance of encouraging a new generation of female athletes. We hope this partnership inspires women to embrace their individuality and pursue their passions with confidence.”
