LIV Golf has appointed experienced sports marketing executive Adam Harter as its new Chief Marketing Officer.
In this role, Harter will lead all marketing activities, including developing the league and team brands, growing the size and engagement of the global fan base, delivering unique and dynamic marketing initiatives for LIV Golf and The International Series, and championing partnerships to continue advancing the sport of golf around the world. He reports to Commissioner and CEO Greg Norman and has officially started with the League.
Harter has more than 22 years of experience at PepsiCo, where he honed his marketing skills across Brand Management, Innovation, Consumer Promotions, Strategy, Media and Entertainment. Most recently, as SVP of Media, Sports & Entertainment, he oversaw some of the most monumental sports and entertainment sponsorship deals in history, leading transformative deals with the NFL, NBA, NHL, and MLB, with esteemed athletes such as LeBron James, Kyrie Irving, Jeff Gordon and Dale Earnhardt Jr., and iconic sports teams and venues including the Dallas Cowboys, New York Yankees, and Madison Square Garden.
Harter’s influence also extends into the music industry. Notably, he led the legendary entitlement for the Pepsi Super Bowl Halftime Show and its execution for over a decade, collaborating with music icons such as Jay-Z, Beyoncé, Justin Timberlake, Jennifer Lopez, and Dr. Dre to deliver performances that captivated audiences worldwide.
“I’m thrilled to join LIV Golf at a dynamic period in the league’s history and the history of the sport,” said Harter. “LIV Golf is already well-known for its groundbreaking innovations for golf and driving global fan and partner engagement that is unique in the sports landscape. I can’t wait to build on LIV’s early success and continue developing global league and team brands that will be recognized around the world. LIV Golf’s future is extremely bright, and the opportunities are endless.”
Greg Norman said: “Adam brings a unique, world-class set of skills and experience that will bolster LIV Golf’s ongoing work and create incredible new opportunities to develop our league and team brands.
“The addition of executives like Adam will help expand and deliver on the league’s long-term goals as we continue to reach fans across the world in new and exciting ways. We’re building a strong foundation of leading professionals dedicated to growing our league. We are proud of our many accomplishments thus far, but the best is yet to come.”