Royal Ascot Golf Club has appointed Lisa Trodd as Head of Sales and Marketing to lead the club’s strategic growth.
Lisa brings more than 12 years of experience in sports and marketing to the role, including with the NFL and most recently as Head of Marketing at SEKO Logistics covering the UK & Ireland.
The appointment comes shortly after the club was named as runner-up in the Club of the Year Category at the England Golf Awards for its investments in improving its facilities and youth engagement strategies.
Lisa said: “Royal Ascot is a prestigious, inclusive and community-oriented club and I am proud to be joining at a time of ambitious growth. I look forward to implementing the club’s ambitious plans, including developing closer sponsorship and commercial relationships with the local businesses community and expanding our membership with more young people, new starters and women. I am grateful for the welcome and support I have received from my new colleagues and am excited to ensure the club succeeds in the future while upholding its iconic heritage.”
Lisa’s appointment forms part of Royal Ascot Golf Club’s long-term development strategy which includes ongoing major works to transform the club’s 18-hole course into one of the UK’s leading playing facilities.
Improvements to outside areas including the clubhouse, pro shop and swing studio are planned, with a new scholarship programme to encourage more youngsters into playing golf in an organised environment set to launch later this year.
Stephen Nicholson, General Manager of Royal Ascot Golf Club, said: “This is a significant appointment for the club and we are very pleased to have Lisa on side. She brings strong experience in marketing and a passion for sport which is invaluable as we build on our achievements in recent years.
“Our key priorities include the next phase of course and clubhouse improvements and enhancing partnerships with other local sports clubs to ensure the club is a go-to social and events space at the heart of the community.”