With some 200 exhibitors from 25 countries, in addition to the United States, and registered
attendees representing more than 80 countries, the PGA Show is proving every year its growing
global reach and international impact.
The 2024 renewal, which got under way at Orange County Convention Centre yesterday (Jan 25), is underlining that point, with 12% of the show floor taken up by companies from outside of the US.
“Since 2007, Trackman has consistently participated in the PGA show, with only one absence
during Covid. Over the years, our presence has gradually grown, reaching its peak this year,”
said Bernd Larsen Linde, Vice President of Marketing for Trackman, a renowned Danish
manufacturer of simulators and range solutions.
“Since our very beginning, Trackman has collaborated with top coaches, fiters, and global
brands. We always look forward to the PGA Show as an opportunity to reconnect with the
many PGA professionals who have been our valued partners over the years and get to meet
exciting and new business partners,” added Larsen Linde.
Like Trackman, German technology firm Puttview, which specializes in interactive putting greens, has grown its presence at the PGA Show since their debut in 2018. “It is one of the most important
events of the year in terms of the golf industry. It is an easy way to reach out to businesses,
clients, golf clubs, with everybody there and together in one place,” said Ann-Kathrin Nahl,
Marketing and Communication Manager for Puttview.
International exhibitors, like Trackman or Puttview, will make up about 12% of the show floor
in 2024. They share the floor with exhibitors from the United States, some of which expand
their operations beyond North America, along with spaces for industry presentations and
product testing.
“For years, the presence of Latin Americans at the PGA Show has been very important. It
promotes new relations and clients, interactions with people that meet you in person for the
first time. And you get great feedback about the status of golf in the region,” said Juan Pina,
Regional Manager for Latin America at Callaway Golf.
While many of the exhibitors come from China, Canada, Korea; most of the regular
international visitors to the PGA Show come from the Americas and Europe. However, all the
continents and almost half of the world are represented through the combination of exhibitors
and attendees.
“The PGA of America is actively sourcing more opportunities to partner with like-minded
organizations, golf facilities and mission-driven individuals across Latin America, Asia, the
Middle East and Africa,” said Sean D. Thornberry, Director of Global Development at the PGA of
America.
The PGA Show, organized by Reed Exhibitions in partnership with the PGA of America,
showcases that global interconnection in the golf industry and the international outreach of
both organizations.
“To date, we have executed brand partnerships with golf facilities in eight countries, merchandising
relationships in China and South Korea, formalized an International Section with over 300 PGA
of America Golf Professionals, introduced 1000s of golfers to player engagement programs and
opened up education pathways to PGA Membership for non-US citizens and non-residents of
the United States,” added Thornberry.
PGA Show reports growth of international exhibitors and attendees
