PlayMoreGolf is the latest business to join Wales Golf’s Preferred Partner network.
The Preferred Partner programme gives clubs the chance to offer a flexible membership alongside their traditional membership. It links clubs across the UK and golfers simply join online, choose their preferred home club, and receive 100 points for an annual subscription. Of this, 80 points will be used at home and 20 can be used at the members home club, or at the other 120-plus PlayMoreGolf partner clubs.
Currently 10 golf clubs in Wales work with PlayMoreGolf, including Cardiff Golf Club in South Wales and Maesdu Golf Club in North Wales (pictured). Clubs which sign up to the PlayMoreGolf service receive a 30% discount on the partnership fee.
The typical profile of a PlayMoreGolf member is someone aged 44 who plays eight to 10 rounds per year – and 65% of the members play at off peak times. On average, 10% of members upgrade to a club’s full membership within the first year.
Richard Dixon, Chief Executive of Wales Golf, said: “I am delighted to welcome PlayMoreGolf as one of our Preferred Partners. Our research tells us that clubs which offer flexible packages are the most likely to increase their membership, and I am sure there will be enormous interest in this new partnership and the discount offer.”
Jamie Carroll, PlayMoreGolf Director, commented: “We partner with golf clubs to grow their existing or launch a new flexible membership category to complement their traditional membership options. With PlayMoreGolf, each club controls and customises how their flexible membership operates to fit their requirements and enable growth of overall membership revenue.
“In addition to providing the online platform that administers the membership for clubs, reducing both time and costs, our club specific marketing activity and dedicated Club Support Managers drive new flexible members to clubs, generating guaranteed contracted revenue and reducing the seasonality of pay and play golf to help golf clubs thrive and succeed.
“We are delighted to be partnering with Wales Golf, having done the same with England Golf last year, whose research shows there are over two million golfers who enjoy golf, but are not attached to a club. PlayMoreGolf provides both the network and infrastructure to meet the demands of the modern younger golfer, providing the benefits of membership and catering for the desire to play at other courses, whilst fitting these around busy modern lifestyles.”
PlayMoreGolf is currently offering a free consultation for golf clubs interested in increasing their membership revenue. To book a consultation, click here.