Golf Industry News - Mark Hilton

Luxury apparel brand Peter Millar has become the title sponsor of the UK’s no.1 ranked golf podcast The Chipping Forecast, whose full title will now be The Chipping Forecast – in association with Peter Millar.

With a wealth of experience in sports and fashion brands Gemma Jenkins joins the Richemont Maison to lead sales efforts for both Peter Millar and G/FORE

Despite a huge increase in the overall number of apparel items to sell versus previous Open Championships, demand far surpassed expectation with popular styles such as the custom-designed 150th Open prints selling out prior to tournament days