Golf Industry News - IPSOS
Golf clubs and courses can drive new business by learning from the 'seismic shift' and growth in the golf entertainment sector, new research from Syngenta and Ipsos has found.
Syngenta study highlights role of social media in attracting new women golfers21-09-2023
More women’s golf on TV and lifestyle content on Instagram and TikTok could attract more female customers to clubs and courses, research from Syngenta and Ipsos has found.
PGA unveils initial findings of ‘Golf For All’ research project08-09-2023
The PGA has embarked on a groundbreaking research initiative which aims to define the future of golf by uncovering the evolving dynamics of golf participation and challenging traditional perceptions of the game.