Golf Industry News - distribution strategy

Foremost was founded 15 years ago to help club professionals combat the activities of off-course discount retailers. It is now a retailing group, with 225 member golf professionals, offering buying, marketing and administration services to its members as well as training in general business skills.
EighteenGlobal has its headquarters in Dallas, Texas with operations in Great Britain and South Africa and launches in Australia and the United States planned for January 2001. Currently, more than 1,000 clubs, courses and pros have become EighteenGlobal partners. Approximately 120 of Foremost’s 225 pros were already EighteenGlobal partners prior to the acquisition