Ian Poulter is renowned for being a trend-setter and bringing a touch of flair to the game, making his clothing company the ideal match for one ofEurope’s brightest and most innovative golf travel operators.
Your Golf Travel has teamed up with Poulter’s clothing brand IJP Design in a deal that will see IJP Design become their official apparel partner.
In return, Your Golf Travel will become IJP Design’s official travel partner and the travel experts have wasted no time in using the new arrangement to unveil a new promotion for its customers to bag items of IJP Design clothing.
From 1st December, all golfers making a booking for four or more people receive a free pair of IJP Design tartan trousers worth £99.50 with YGT’s ‘Get Trousered with Ian Poulter this Christmas’ offer.
Poulter’s outstanding Ryder Cup display helped make him the overwhelming winner of Your Golf Travel’s Golfers’ Hero of the Year award for 2012, beating off competition from the likes of the world’s top three players Rory McIlroy, Luke Donald and Tiger Woods to receive a staggering 69 per cent of the vote,
Euan Gillon, Your Golf Travel’s head of product, marketing and strategy, said: “In IJP Design, we have found the perfect match for an apparel provider.
“Ian is synonymous with a distinctive style, both on and off the course, and his attitude to making golf a more laid back and enjoyable pursuit reflects perfectly what we’re all about – golf travel that is accessible for everyone.”
Mark Truby, IJP Design managing director, said: “In terms of audience and quality of product, IJP Design and Your Golf Travel is a great match and this partnership seemed like a natural fit that we think will be mutually beneficial for both brands.
“The first activity as the official apparel sponsor ties in with our ’Wear the Trousers’ campaign and gives Your Golf Travel customers the chance to try our trousers, which we believe are some of the best performing trousers available, ensuring that they look good and play great on their golf travels.
“We’re excited about working together and the prospect of being able to give both brands’ loyal customers exclusive offers and promotions.”
Your Golf Travel’s new link with IJP Design comes just days after it confirmed an agreement with 2011 Open champion Darren Clarke to become its new global brand ambassador, and completes a memorable few months for the company having also forged new partnerships with Troon Golf, talkSPORT and Scandinavian media giant Golfresan Media.
Your Golf Travel www.yourgolftravel.com
IJP Design www.ijpdesign.com