The Buffalo Groupe Golf Travel Study analyses golf travel trends among US golfers in 2024, comparing year-on-year figures on travel behaviours, future intentions, and golfer demographics.
The findings of the 40-page plus report were based on a survey of more than 700 respondents who must have played golf in the past year, taken a golf trip in the last five years, or taken one or more golf-focused getaways.
The study provides valuable insights for golf travel providers, marketers, and destinations, including the following highlights:
Strong Economic Confidence: 81% of golfers feel optimistic about the economy, a significant increase from only 56% in 2023. Additionally, 21% of golfers feel financially confident.
Increased Spending: 44% of golfers plan to spend more on golf travel in 2025, while 48% plan to spend the same as last year.
Destination Preferences: Scotland and Ireland remain the most desired international destinations, while the southeastern states of Georgia, South Carolina, North Carolina and Virginia are the most popular US destinations.
High budget travellers are older and travel more: Golf travellers with high annual budgets ($10,000 or more) travel on average six times a year – three times completely focused on golf and three times with a golf element. High budget travellers are typically over the age of 55.
“The surge in golf travel confidence and spending is a clear indicator of the industry’s robust recovery and sustained growth,” said Buffalo Groupe CEO Kyle Ragsdale. “Our findings provide several actionable insights for golf businesses looking to capitalize on this market’s potential.”
To review the full results, visit and navigate to the reports section for purchase options, click here.
