Teeofftimes.co.uk has confirmed its commitment to making the process of finding and booking a tee-time easier than ever with the launch of a new version of both its desktop and mobile websites.
Following 18 months of research and using best practice from across the ecommerce space, the new www.teeofftimes.co.uk website represents an enormous improvement over the previous site, taking on board customer feedback and specially commissioned market research while embracing new advancements in website capabilities and functionality.
With tablet and smartphone browsing increasing web usage and supplementing traditional desktop internet activity, there was a clear need for a site that would enable golfers to search and book their tee-times across multiple devices whilst on the go 24/7 – reflecting the changing habits in the way people browse and buy.
With increased functionality, the addition of peer-to-peer reviews through Reevoo and the inclusion of a weather forecasting feature, the new site has been designed to make the booking process even easier, promoting loyalty through repeat use and encouraging post-purchase advocacy.
Keith Mitchell, Marketing Director, said: “As the UK’s leading online tee-time booking service, Teeofftimes.co.uk has become the brand of choice for many golfers and its phenomenal year-on-year growth is partly down to the website’s simple usability in accessing a wide selection of UK golf courses.
“However, the website was restricting further growth and hampering our speed-to-market with certain campaigns – so the new site needed to provide more relevant content and a more personalised communication style. No stone was left unturned during this upgrade and the result is a superb site that enables Teeofftimes.co.uk to go to the next level.”
All key metrics have exceeded expectations, with year-on-year bookings for March already increasing by almost 30%.
With new Android and IOS apps to follow, golfers will soon be able to enjoy the full functionality of Teeofftimes.co.uk across all devices.