MyGolfPass.com is having thousands of free membership passes printed up for the show, each with an individual membership code.
The scheme features hundreds of courses across the UK, Europe and worldwide with some clubs offering reduced rates on green fees of up to 60 per cent.
Rob Sutton, managing director of MyGolfPass.com, said: “Visitors to the London Golf Show are always looking for something special and the opportunity to play many courses at great rates without having to pay a penny for discount vouchers will do just that. The beauty of MyGolfPass is that it is very attractive for golf clubs who want to promote all aspects of their club and for golfers who no longer have to wait around for discount vouchers or cards to turn up in the post.
“People will be quids-in using the free e-pass vouchers and green fee discounts, in addition, many of our partner courses have offered special deals on other items including buggy hire, driving range, pro shop goods and bar and catering to encourage a higher spend from every visitor.”
More than 700 courses have already joined MyGolfPass.com with around 200 clubs in the UK alone already signed up this year. Joining is free for both clubs and golfers. A major driving range advertising campaign over the spring and summer is estimated to reach in excess of one million golfers a month.
MyGolfPass.com offers clubs the opportunity to promote all aspects of their club, including new membership recruitment, society and open days, pro-shop offers, buggy hire and driving range deals, bar and catering offers and on-course accommodation if applicable.
Under MyGolfPass.com, golfers can buy an e-pass (electronic pass) for just £1.95 to play a course on days and times which suit clubs. People joining the new scheme can buy individual e-passes or can spend £24.95 for an annual pass which entitles them to unlimited e-passes over a 12-month period. But instead of having to wait for vouchers or cards by post, e-passes will be instant, meaning golfers can enjoy a discounted round of golf at their chosen course on the same day as they buy their discount e-pass. Golf clubs and secretaries will automatically be notified by e-mail that a golfer has bought an e-pass to play their course.
“We wanted to create a scheme that was simple to use for both the golf clubs and all the golfers in the UK and across Europe. In the long term, we want to help golf clubs get out of the fixed 50% off green fee trap by allowing them to set more reasonable levels of discounts more suited to their club,” added Sutton. “We believe that we have the formula right now and the early signs are extremely encouraging.”