The leading golf travel company’s ‘Back Rory & Travel Free’ campaign promised free golf trips to those who booked with YGT should McIlroy win the Masters. The result sparked a wave of excitement, culminating in jubilant scenes around the golfing world following McIlroy’s play-off victory over Justin Rose. Golf clubs and social media channels buzzed with news of free trips, creating a truly unique and memorable experience for YGT customers.
“The reaction to our ‘Back Rory & Travel Free Campaign’ has been incredible,” said Ross Marshall, Your Golf Travel’s co-founder and Group CEO. “To witness Rory complete his career grand slam, live in Augusta, while simultaneously delivering over £1 million in free golf holidays to our customers was a truly special moment in the history of YGT.
“This promotion’s success underscores our dedication to crafting thrilling and rewarding experiences for our growing community of golfers. It’s a fantastic reflection of our whole team’s hard work in providing outstanding value and creating unforgettable memories that last a lifetime.”
The campaign generated over three million impressions and ignited significant excitement throughout the Masters tournament, capturing the imagination of golfers worldwide. “I was very nervous, emotionally drained. So happy for Rory, he suffered in the closing holes but he got there in the end – absolute legend!” said Stewart Hannah who, along with his group, won a free golf trip to South Africa courtesy of YGT.
“We pride ourselves on creating truly exciting and engaging experiences and this promotion has surpassed all our own expectations,” continued Marshall. “Seeing Rory win was very emotional. We also tip our cap to Justin Rose, who is such a class act, fantastic competitor and long time friend of the company. A thank you also to those who supported the promotion and made it possible for us to execute it.”