Global Edition

Longest Drive Could Bring New Golfing Visitors to Manchester

12.03am 22nd November 2012 - Travel - This story was updated on Wednesday, November 21st, 2012

Stephen Marriott from Best Western Chilworth Manor, Allen Farmer from VEM, Catherine Barton from Best Western Cresta Court, Alisdair Ross from VEM, Angela Grace from Best Western Cresta Court and Gary Ebbs from TD Travel

UK hotel and conference booking agents and teams of corporate clients gathered at the Best Western Ullesthorpe Court Hotel, Lutterworth in Leicestershire last month for the Best Western Golf Challenge. As part of the latest initiative by south Manchester hotel, the Best Western Cresta Court in Altrincham, to develop new golf business into the region, the Hotel were proud sponsors of the 3rd hole at the event – the longest drive.

The sponsorship was the first of many golf related marketing initiatives planned for the next 12 months that is specifically aimed at driving new golf leisure business for the Hotel.

The Hotel already successfully offers discounted rates to its leisure guests for a round of golf at Altrincham Golf Club, but is now looking to work more closely with local golf courses, golf tour operators and travel agents to develop bespoke golf breaks in the area.

General manager Paul Hindley commented that: ”South Manchester andCheshirehas some exceptional golf courses and we see that they can really become an attractive part of the tourist offering for the area.”

Situated in the historic market town of Altrincham in south Manchester, just 10 minutes Manchester Airport and yet on the edge of the Cheshire countryside, the BEST WESTERN Cresta Courthotel is only a two minute walk from Altrincham Metrolink station with its fast connections to Manchester City Centre in 20 minutes. This privately owned hotel offers 140 en-suite bedrooms, Dettoris restaurant and bar and can accommodate meetings and events for up to 300 people. Free Wi-Fi and on-site parking available.

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