Golf Travel Group has selected Lyle & Scott as their official apparel provider. The agreement will allow Golf Travel Group to provide booking-based offers to their clients, with the full details to be announced in time for their September/October new booking promotion period. Lyle & Scott will also provide clothing for Golf Travel Group events and dress the company’s sales teams.
The announcement comes just as Golf Travel Group launch their ‘Free Polo Shirt Offer’ for new September and October bookings. Throughout these months a free Lyle and Scott Polo Shirt will be sent to clients per four golfers booked.
Patrick McCaghy, Managing Director of Golf Travel Group commented: “Lyle & Scott is a brand that fits perfectly with our client demographic. Their plans to build out their position in the golf apparel sector further through innovation are very exciting. This agreement comes at the perfect time for both companies as we each look to continue to reinforce and grow our brand positioning.”
Chris Somerton, Head of Golf at Lyle & Scott added: “We are delighted to be working with Golf Travel Group. As we continue to grow a global golf business, and welcome the return of global golf travel, this is a great opportunity to provide the distinguished Golf Travel Group customer with a premium product and to build brand awareness.”
Golf Travel Group operates six UK golf travel brands that include the flagship brand Golf Travel Centre and leading luxury golf travel provider Chaka Travel