Golfers who become a member at a Crown Golf club this season will be able to enjoy up to 50% off golf in France and Spain – after the company agreed a reciprocal playing scheme with two major European golf course operators.
Crown Golf are Europe’s largest golf course owner/operator, with 33 UK courses including Eccleston Park in Merseyside, Cotgrave Place in Nottinghamshire, The Chase in Staffordshire, The Vale in Worcestershire and many popular clubs in the south and south east of England.
Its members this year will be able to book golf at cities across France and Spain, including Bordeaux, Toulouse, Madrid and Seville – while holiday hotspots Lazarote, Tenerife and the Costa del Sol are also part of the relationship with Noveaux Golfs de France (NGF) and Spanish operators Golf Aymerich.
Crown Golf members get seven-day booking rights across 40 courses in France and 15 courses in Spain, with significant green fee discounts and advanced booking rights.
Crown Golf sales and marketing director, Nick Moran, said, “We value members very highly and are constantly looking at ways to add value to their membership as a reward for their loyalty. The agreement with NGF and Golf Aymerich means they can save money at over 50 good courses in Spain and France.”
Crown Golf has also just launched an online tee time booking service, with members and visitors able to book tee times on the individual websites for 29 of the group’s 33 UK clubs.
Added Nick Moran, “The early response to online tee time booking from members was very encouraging, with a much higher take-up than expected in January and February. We wanted to give members three ways to book their golf with us – via the pro-shop, on the phone and then online, which offers them a full 24/7 service.”
In each month and year listed below every article that has ever appeared in golfbusinessnews is reproduced in reverse date order.