In a major display of confidence in the golf travel market, French Golf Holidays and GolfPlanet Holidays have announced a programme of expansion through technology, partnerships and products.
FGH and GPH, the longest-established golf holiday company in Europe, is headed by Morgan Clarke, who has re-based himself in the UK after two years developing ideas with hotels and golf courses in France, the United States, Turkey and other key golf tourism destinations.
Clarke said: “We’ve got our business model in good shape. We’ve come out of the recession stronger than ever because we’re fully capable of distributing worldwide, selling and reserving online so we can give clients enormous choice and speedy service. A lot of what we do is automatic but, importantly, we have experienced staff for those clients who want to talk.”
He added: “Love them or hate them, the internet and other new technologies are driving the industry in the 21st century. We love them and it’s exciting in maximizing what they offer. We can tell a much wider audience about our prices, our knowledge and our service – and that’s what makes the phone ring.
“We’re looking to cover nearly all levels of the market… frankly, we don’t want the lowest end but everything from a good deal through our www.golf.co.uk site to the ‘finest golf holidays in the world’ with our new Bond Street Golf programme.”
Clarke explained that his company had received another great boost in confidence and revenue by winning the contract to provide American Express Centurion and Platinum cardholders with golf holidays.
He said: “We are strong believers in the future of golf-based travel, so we’ve invested in purchasing great domain names like www.golfholidays.com . With these domains, plus our forthcoming website and reservation engine and our already well-known brands, French Golf Holidays, GolfPlanet Holidays and Your Golf Holidays, we’ll soon be at the top of the search engines and that’s what counts. Once we’ve got the clients, our website and service will keep them ours.”
French Golf Holidays www.frenchgolfholidays.com
GolfPlanet Holidays www.golfplanetholidays.com