One of the most respected family-owned hotel groups in the UK is celebrating 30 years of success during which time it has transformed the image of the country house hotel and set standards for others to follow.
The Pecorelli dynasty began in 1981 when founder Giuseppe, a former Director of the Trusthouse Forte Group, purchased the Pennyhill Park Hotel at Bagshot in Surrey.
Over the next ten years, the family added three more impressive hotels and two golf clubs to their portfolio. And such has been the high quality of their efforts that all four hotels are ranked among the AA’s Top 200 and hold four or five star ratings.
To mark the historic 30-year milestone in the dramatic progress of the group, now named Exclusive Hotels under the leadership of Giuseppe’s son Danny who took over as Managing Director in 1997, an exciting bonus is being offered to golfers at the two championship venues – Mannings Heath Golf Club in Horsham in Sussex and The Manor House near Castle Combe in Wiltshire.
The first 30 candidates to apply for full membership at either venue before March 31st will receive the first three months free as well as the chance of free junior membership for either a son or daughter.
In addition as an “Exclusive Golf Club Member” each golfer will receive Country Membership at the relevant sister property, one night’s complimentary accommodation, discount on food and beverage at all Exclusive properties. Both venues also offer an extensive range of additional benefits including access to the Spa at Pennyhill Park, plus complimentary guest passes.
Danny Pecorelli, who trained at the Savoy Hotel in London and worked in prestige hotels in the United States, had carried on the traditionally high standards set by his father who is now Chairman of the group which has a £40million annual turnover.
He has laid great emphasis on his hotel restaurants having what he calls a “stand alone” reputation with the ability to attract clientele in their own right and not just as obligatory hotel facilities. As a result, both Pennyhill Park and the Manor House have earned Michelin stars for their cuisine.
He says: “A core strategy for us is operational excellence. If the product is good, people still have money and they will still spend that money but your product, your service offering, your food offering, the whole package must be spot on.”
Exclusive Hotels www.exclusivehotels.co.uk
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