(Paris, Milan, Dallas, Amsterdam, Vienna, Madrid, and Stockholm): The Founding Members of GOLF WORLD ALLIANCE© have entered into a first ever strategic alliance relationship to launch a unique global membership program. The Founding Members are comprised of golf course owners and operators from 7 countries. With the formation of this alliance will come a revolutionary membership program for golf and leisure travellers on a global basis.
From the magnificent and historic surroundings of the Latrobe Golf and Country Club, PA, USA (home to and owned by Mr. Arnold Palmer), the following golf industry companies: Access Global Golf and Travel (USA), Global Green (Spain), BurgGolf (Holland), International Golf Holding (Italy), LeClub Golf Sweden (Sweden), NGFGolf (France), Reiters (Austria) formed a charter to allow their members to have reciprocal benefits and play each others’ courses.
When the membership is launched, GOLFWORLD MEMBERS© will have access to the affiliated clubs as if they were playing at their home course.
Beginning in November, 2013, playing golf as a private club member while travelling becomes quite convenient! Members from any of the participating GOLF WORLD ALLIANCE© member courses will be invited to upgrade to the GOLFWORLD MEMBER© program. Each GOLF WORLD ALLIANCE© company will have a dedicated service which will provide tee time reservations to the Golf World Alliance© golf courses.
Becoming a GOLFWORLD MEMBER© will not only be about playing golf! It will also provide a universe of exclusive benefits. Specific travel offers, sporting discoveries, cultural, gastronomic and international sporting events on 5 continents will make each and every GOLFWORLD MEMBER© a global VIP!
Never before offered in the golfing world, in the leisure industry or on any other global marketplace, the GOLFWORLD MEMBER© is simply unique.
On top of the 7 founder countries and golf operating companies – many other golf company owners and operators are expected to join the GOLFWORLD ALLIANCE© so as to offer as much golf course access as possible to the world’s golfers.
As for now, thanks to the Founder Members and the GOLFWORLD ALLIANCE©, golf is becoming easily accessible to golfers during their global travel!
About GOLFWORLD ALLIANCE©
It was in April, 2013 that 7 Founder Members decided to create the GOLFWORLD ALLIANCE© – the first strategic golf industry alliance.
Their common objective is to accelerate the development of golf around the world by using synergies and sharing information.
The GOLFWORLD ALLIANCE© has established four main initiatives as their primary objectives:
- Create Innovative Membership Programs: e.g. GOLFWORLD MEMBER© offering, loyalty programs, golf travel benefits, and international exchange programs
- Sourcing and Endorsements: e.g. benchmarking purchasing and expenses, preferred suppliers, global sponsorships and partnerships
- Marketing and Communication: e.g. IT platforms, concierge, common websites and mobile platforms, special events promotions
- Best Practices: e.g. a program of continuous improvement, regular meetings, seminars, congress
The governance of the Golf World Alliance is accomplished through volunteer work of the Founder Members. Initially, all 7 Founder Members serve as Board Members with the following serving in official roles:
- Presidency : NGF Golf (France), represented by Paul Armitage
- Vice Presidency : LeClub Golf Sweden (Sweden), represented by Johan Mihkelson
- Secretary : Access Global Golf and Travel (USA), represented by Mark Murphy
- Treasurer : Global Green (Spain), represented by Pedro Soroa
Independent golf operators, networks and chains around the globe who are interested in joining the Golf World Alliance may contact the following Founder Members for more details:
Italy, Greece, Croatia, Balkans, Turkey; Francesca Colombo colombo@golfone.it and Francesco Di Pietro dipietro@golfone.it
UK, France, Asia, South Africa, Middle East, Japan, Paul Armitage parmitage@ngf-golf.com
China, New Zealand, Australia, Central America, USA, Canada; Mark Murphy mmurphy@palmergolf.com
Spain, Portugal and North Africa; Bruno Lelieur blelieur@global-green.es
Scandinavia, Baltic States, Russia; Johan Mihkelson Ringqvist johan@ekholmsnasgolf.se
Austria, Germany, East Europe; Karl J. Reiter k.j.reiter@reiters-hotels.com
Holland, Benelux; Henk-Jan Boer Henk-Jan@BurgGolf.nl
GOLF WORLD ALLIANCE www.golf-worldalliance.com