Launched just two years ago, golf holiday company bunkered Golf Breaks is showing huge growth as the business triples its supplier base and increases its investment in marketing with a brand refresh, bolstered team and its first national media campaign.
The golf holiday company is part of the bunkered network, which now includes a podcast, magazine, news website and live events, reaching an audience of more than nine million golfers.
Finding a huge demand for competitive, curated golf breaks as the country came out of lockdown, bunkered began offering breaks in Scotland in 2020. As it announces its 2023 season, breaks are now on offer across England, Ireland, Wales and Northern Ireland too, with the number of UK suppliers tripling from 200 to 600 this year.
New marketing manager Rachel Crawford has been appointed to help drive the brand even further. She joins bunkered Golf Breaks from Scottish travel company Barrhead and says: “bunkered Golf Breaks is completely unique as a golf tour operator connected to a media business, allowing us to engage with millions of golf fans across the network. I’m incredibly excited to develop the brand alongside the team who have built such an exciting business which has grown at a rapid rate already.”
Crawford is joined by Sarah Hall, Head of Brand Marketing Strategy at DC Thomson, which bunkered is part of, to grow the business in 2023 and beyond alongside existing campaigns manager Stephen McCabe and Craig Stephenson, General Manager bunkered Golf Breaks.
Stephenson commented: “Rachel is a fantastic addition to the team, bringing a wealth of travel marketing expertise to the business. As we look to our third year of operations, the opportunity ahead of us seems infinite. With a full team, a growing golf media brand, huge expertise and our eyes locked on Europe, I’m very excited for the industry to see what comes next from bunkered Golf Breaks.”
This week sees bunkered Golf Breaks 2023 season tee off with a national campaign which will run across digital, print and live events in 2023. The campaign also reveals the brand refresh which connects bunkered Golf Breaks more closely to the core bunkered brand. Courses highlighted for the campaign include Carnoustie’s Championship, Fairmont St Andrews’ Torrance Course, Trump International, The Belfry, Celtic Manor, Portrush and Royal Belfast.