Central Vietnam’s status as one of the world’s premier golf destinations received another major boost when Danang hosted the 12th Asia Golf Tourism Convention from April 2-4.
Organised by the International Association of Golf Tour Operators (IAGTO), and held at the 5-star Sheraton Grand Danang Resort & Convention Center, the prestigious event brought together leading figures from the global golf tourism industry, shining an international spotlight on Vietnam’s golf courses, including Laguna Golf Lang Co, Montgomerie Links, and Ba Na Hills Golf Club — the core members of the Vietnam Golf Coast collective.
With Vietnam already recognised as one of the fastest-growing golf tourism markets globally, the AGTC reinforced Central Vietnam’s appeal, driving greater international exposure, strengthening partnerships with global tour operators, and fostering opportunities for new tournaments and business growth in the region.
“AGTC 2025 in Danang is a game-changer for golf tourism in Central Vietnam. It provides a platform to showcase our exceptional courses, hospitality, and the cultural richness of the region,” said Le Vo Hoang Van, club manager at Montgomerie Links.
Hosting AGTC 2025 has delivered substantial benefits to Central Vietnam’s economy, reinforcing Danang’s position as a leading golf tourism hub. The event brought increased visibility, attracted more inbound golf travellers, and generate business opportunities for hotels, restaurants, and other tourism-related sectors.
Additionally, AGTC highlighted the support of local authorities and tourism boards in advancing Danang’s golf industry, ensuring sustained growth and international recognition in the years to come.
Montgomerie Links prepared extensively for AGTC 2025, focusing on initiatives such as hosting familiarisation trips for international tour operators and media, ensuring the course and hospitality offerings showcase the best of Vietnam. The club has also refined its partnership strategies and expanding its outreach through digital platforms and exclusive ‘stay & play’ package offers.
Ba Na Hills Golf Club saw AGTC as a major opportunity to cement its reputation in the global golf market. The club leveraged its long-standing relationship with IAGTO to strengthen ties with leading golf tour operators, host site inspections, and promote its award-winning layout.
“AGTC provides an extraordinary platform to showcase the diversity and world-class quality of golf in Central Vietnam,” said Simon Mees, General Manager of Ba Na Hills Golf Club. “With our mountainous setting, exceptional design, and commitment to bringing international tournaments to the region, Ba Na Hills Golf Club is excited to contribute to Danang’s rising status on the global golf stage.”
Just a short distance north, Laguna Golf Lang Co leveraged AGTC as a springboard to expand its market presence, particularly in Australia, New Zealand, and other long-haul destinations. This month – April – has seen the club launch a new online booking platform, offering direct tee time reservations and stay-and-play packages, while a dedicated B2B portal will streamline industry partnerships and enhance collaboration
“Our participation at AGTC 2025 reflected our commitment to making Laguna Golf Lang Co a leading global golf destination,” said Stephen Banks, Director of Golf at Laguna Lang Co. “With the launch of our online booking platform and the introduction of exclusive long-stay packages, we are elevating the experience for international golfers.”