Global transportation and logistics leader UPS has been named as the Official Logistics and Express Sponsor of The European Tour, one of the world’s most prestigious professional golf tours.
The four-year global partnership with The European Tour will see UPS sponsor six events each year across Europe and Asia, including The European Tour’s flagship event, the BMW PGA Championship, held at Wentworth Club in May 2009. In addition, UPS will provide critical transportation and logistical support for The Tour, which oversees an International Schedule of 53 tournaments spanning more than two dozen countries on five continents.
The agreement is part of UPS’s on-going brand building programme in both Europe and Asia, reflecting the globalisation of both UPS as a company and the game of golf itself, which is emphasised by The European Tour’s new Race to Dubai, which replaces the Order of Merit for 2009.
“UPS’s association with The European Tour fits uniquely with our global strategy,” said Ron Rogowski, Director of Global Sponsorships, UPS. “The Tour offers UPS an exciting new way to connect with our customers worldwide, further enhancing and expanding our already well-established brand.”
UPS launched its association with The European Tour last week at the 2008 UBS Hong Kong Open at the Hong Kong Golf Club, which was won yesterday by Lin Wen-tang of Chinese Taipei after a thrilling play-off with Rory McIlroy of Northern Ireland and Italy’s Francesco Molinari.
“We are delighted to have UPS as our Official Logistics and Express Sponsor and we look forward to working with them at events across the world in what is an exciting new era for The European Tour,” said George O’Grady, chief executive of The European Tour. “This pairing brings a new level of prestige and pedigree to the game of golf.”
UPS (NYSE: UPS) is the world’s largest package delivery company and a global leader in supply chain and freight services. With more than a century of experience in transportation and logistics, UPS is a leading global trade expert equipped with a broad portfolio of solutions. Headquartered in Atlanta, UPS serves more than 200 countries and territories worldwide.