Global Edition

Nikon sponsors The Open Championship

2.04am 24th June 2011 - Sponsorship - This story was updated on Saturday, June 25th, 2011

Nikon UK today announces its continued patronage of The Open Championship, the world’s oldest golf tournament, which is celebrating its 151st year. Nikon has lined up some exciting activities and promotions at this year’s event which is taking place 13-17th July 2011, at Royal St George’s, Kent.

Nikon will be hosting an experiential area at Royal St George’s where members of the public will be able to have their golf swing analysed by a PGA golf coach who will use the COOLPIX P300, Nikon’s high performance COOLPIX camera that features full HD Movie Mode, to help make improvements to their swing. Visitors will then be able to take away their results on a memory stick for future reference. All proceeds will be donated to Nikon UK’s staff charity, Born Too Soon.

To celebrate its 18 year association with the Open Championship, Nikon will also be launching a prize draw; 18Openimages. Visitors are invited to vote for their favourite iconic golf image, courtesy of Getty Images, for the chance to win one of 72 prizes worth over £17,000*. Participants can enter via the web site,, or visit the gallery of images exhibited during the Championships to log their vote. With so many memorable moments over the years, from Jack Nicklaus’s final goodbye on the Swilican Bridge to Tiger Woods’s victory in 2000 and 2005, what will win your vote?

Nikon will also be setting up a retail unit displaying all of the latest Nikon DSLR and COOLPIX cameras, with expert advisors on hand to help people looking for a camera to capture the stunning scenery and important moments of what promises to be a memorable Championship.

If you fancy yourself as a professional golfer, why not get a picture of yourself on location? You can choose either a shot of you holding the trophy high or you as a Caddie wearing a bib at the Nikon Photo Experience, in association with HSBC. Visitors can then take away a print as a memento of the day.

As with previous years, Nikon will be providing a dedicated photography service depot on site for the army of professional photographers that will be present at Royal St George’s from all over the world, where they can loan equipment or check their equipment in for cleaning or repair services.

The Open Golf Championship is one of Nikon’s most significant worldwide sponsorships, having been a patron of the event since 1993. The company is committed to continuing its patronage until 2012 and beyond, ensuring a prominent brand presence at what remains one of the biggest events in the sporting calendar.

Commenting on Nikon’s ongoing sponsorship of The Open Championship, Jeremy Gilbert, Group Marketing Manager at Nikon UK, said: “The Open Championship is the ideal platform to bring to life our brand message, ‘At the Heart of the Image’, by celebrating the iconic images that are captured at this prestigious event. We will be on hand to both support professional photographers with technical advice, and to engage with spectators by giving them the opportunity to participate in activities that will allow them to test their golfing skills and remember their experience of the event through images.”

*combined value at RRP


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