Bushnell Outdoor Products, makers of the #1 laser rangefinder on the PGA Tour, has announced a two-year sponsorship agreement with PGA Pro Lee Westwood.
Regarded as one of the best all-time players in professional golf, Lee Westwood will highlight the full range of Bushnell Golf products in print and broadcast advertising worldwide.
“Bushnell is delighted to welcome Lee Westwood as part of the Bushnell Team” said Guilhem Pezet, Sport Marketing Manager at Bushnell. “Lee brings an invaluable amount of golf knowledge to Bushnell and will help us improve our offering even further.”
In addition to using Bushnell’s laser rangefinders during practice rounds while preparing for tournaments, Lee Westwood will also represent Bushnell in various marketing, advertising and promotional campaigns.
“I’m very happy to join Bushnell especially as their products have always been such an important part of my game. I rely on them to give me accurate yardages and Bushnell is what I trust in week after week on the Tour. In my opinion no other distance technology comes close,” said Westwood.
Bushnell, the #1 choice of professional golfers, offers a full range of laser & GPS rangefinders, which continue to change and improve the way golfers assess distances, ultimately improving performance. For more than a decade, Bushnell laser rangefinders have been used by PGA Tour professionals more than any other distance measuring device, with 91%* of PGA Tour players and their caddies reporting using Bushnell laser rangefinders, according to the Darrell Survey report taken at The Players Championship.
Bushnell Golf www.bushnellgolf.eu
Lee Westwood www.leewestwood.com
*Research data provided in 2012 by the Darrell Survey Co
In each month and year listed below every article that has ever appeared in golfbusinessnews is reproduced in reverse date order.