Global Edition

Abacus Sportswear signs Swedish star and Solheim Cup captain, Liselotte Neumann

10.39am 20th May 2014 - Sponsorship


Liselotte Neumann (centre), the latest abacus® brand ambassador together with Abacus Sportswear Chief Designer, Chris Mattsson (right) and Marketing Manager, Emma Westerberg (left)
Liselotte Neumann (centre), the latest abacus® brand ambassador together with Abacus Sportswear Chief Designer, Chris Mattsson (right) and Marketing Manager, Emma Westerberg (left)

Abacus Sportswear, pioneers of stretch waterproof fabrics and Official Licensee of The 2014 Ryder Cup, has signed an apparel agreement with Swedish Legends Tour player and winning 2013 Solheim Cup captain, Liselotte Neumann.

After turning professional in 1985, Neumann became a member of the LPGA Tour in 1988 when she also won the U.S Women’s Open and was declared Rookie of the Year. Since then the Swede’s career has gone from strength to strength with her achieving a total of 13 Ladies Professional Golf Association (LPGA) Tour wins and 11 Ladies European Tour (LET) wins.

For a decade, Neumann represented Europe in the highly anticipated biennial Solheim Cup event. Last year, while dressed entirely in abacus®, she made history by captaining the European team to Solheim Cup victory on foreign soil, for the first time.

Neumann has made a terrific start to her 2014 campaign with a victory at The Walgreens Charity Classic, the first meet of The 2014 Legends Tour. For the Swedish national – now competing in her third year on the circuit – being crowned tour champion at the end of this season, is her ultimate goal.

Neumann said: “Abacus Sportswear never fails to produce high quality, smart clothing. Through its ongoing partnership with the Solheim Cup, I have experienced first hand the leading functional qualities of abacus® apparel.

“Like me, abacus® is Swedish, and I feel it is very important to support a brand from my home country.”

Emma Westerberg, Marketing Manager at Abacus Sportswear, said: “Liselotte is a female golfing legend and personifies the abacus® brand with her own style and Swedish heritage. We are all very happy to welcome her as a brand ambassador.”

Chris Mattsson, Chief Designer at Abacus Sportswear, added: “Having worked with Liselotte in 2013 when fitting the European Solheim Cup team, it was great to be reunited and work on our upcoming 2015 ranges.

“I look forward to welcoming her feedback on the 2015 collections, which will fuel design and overall product development in the future.”

Abacus Sportswear was established in 1991 and has grown into one of golf’s most successful international outerwear and apparel brands, renowned for its function, design and quality.

An Official Supplier to The European Tour and The European Solheim Cup Team, The Challenge Tour and The Asian Tour, as well as an Official Licensee of The 2014 Ryder Cup at Gleneagles, Abacus Sportswear also supplies elite amateur golfers and national teams, and is a partner of England Golf, Deutscher Golf Verband, Dansk Golf Union and Norges Golfforbund.


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