Turkish Airlines has become headline sponsor of the Belfry Classic, one of the UK’s leading Celeb-Am events, which traditionally attracts a 200-strong field of players drawn from the worlds of professional sport, business and media.
As headline sponsor, Turkish Airlines will play an integral role throughout the event, which is being held on The Belfry’s iconic Brabazon Course on May 21, with a presence spanning the tournament experience and evening hospitality.
From the nearest-the-pin competition on the course, to the VIP programme and official award ceremony, the airline will engage with guests across key moments of the day. During the prize presentation, the overall winning player will be awarded business class plane tickets, extending the Turkish Airlines experience beyond the fairways.
Gurhan Sozen, Turkish Airlines’ General Manager for Birmingham, said: “We are delighted to be the headline sponsor of this year’s Belfry Classic Golf Day and to further strengthen our long-standing partnership with The Belfry. As the world’s most connected airline, we are glad to support prestigious sporting events that bring communities together and create meaningful impact beyond the course.
“Our strong presence in Birmingham and the wider Midlands region remains an important part of our UK network, and we look forward to contributing to another successful event while welcoming guests from across our global network.”
Chris Eigelaar, Managing Director at The Belfry Hotel & Resort, said: “Having hosted Turkish Airlines’ annual golf day for more than a decade, we’ve built an incredible relationship with the team and couldn’t be happier to have their invaluable support for the Belfry Classic – without them, it wouldn’t be possible and I’d like to extend my sincere thanks from all of us here at the resort.”
The Belfry Classic continues to set the standard for high-profile golf events, combining celebrity participation, premium hospitality, and a commitment to excellence. Turkish Airlines’ headline sponsorship further reinforces the airline’s dedication to providing world-class experiences both in the air and on the ground.