Abacus Sportswear, the Swedish technical clothing brand that has been the Official Apparel Supplier of The Asian Tour since 2012 and is an Official Licensee of The 2014 Ryder Cup, has designed a unique collection of colourful polo shirts, vests, skorts and trousers, as well as an array of bright weatherwear that reflect the identity and culture of the region’s principal men’s professional golf tour.
Focusing on performance and comfort, the outfits embody the abacus® ethos, combining simplicity, functionality and the brand’s authentic Swedish style, which pays particular attention to the finer details of each garment.
“Abacus Sportswear is firmly putting its mark on the Asian market. Its designs and innovative fabrics and features exude style and confidence, and we very much look forward to wearing the new 2014 range,” said Asian Tour Chairman Kyi Hla Han.
Of the partnership The Asian Tour has forged with Abacus Sportswear, Han added: “Both parties have benefitted from a close working relationship – and one, which I believe, will continue to grow from strength to strength.”
“Asia is an important market for us,” said Sven-Olof Karlsson, MD and owner of Abacus Sportswear. “It is growing exponentially each year and offers a lot of potential, and our partnership with The Asian Tour has enabled us to be part of that success, as well as put abacus® on a truly global stage.”
As pioneers of high-performance stretch waterproof fabrics, Abacus Sportswear has built numerous relationships with golf’s leading organisations. It is an Official Supplier to The European Tour and has dressed the European Solheim Cup team since 2007. The Swedish technical clothing brand also supplies elite amateur golfers and national teams. It is also a partner of England Golf, Deutscher Golf Verband, Dansk Golf Union, Norges Golfforbund and more recently, the Czech and Royal Belgian Golf Federations.
Abacus Sportswear is part of The Asian Tour’s stable of Tour Partners which include Inetol Headwear (Official Headwear Sponsor), Oakley (Official Eyewear and Footwear Sponsor), Saxo Capital Markets (Official Statistics Partner), Singha Beer (Official Beer), Srixon (Official Ball), Subway (Official Quick Service Restaurant) and Rolex (Official Timekeeper).
The Swedish brand’s ambassadors include Asian Tour star Angelo Que of the Philippines.
The Asian Tour www.asiantour.com