Softspikes has announced the signing of leading social media content creators and PGA Professionals Hannah Gregg, Fredrik Lindblom and Lewis Sparrow as official brand ambassadors.
As well as being a prominent influencer on the global stage, Hannah Gregg plays on the Ladies European Tour, while her fiancée, Fredrik Lindblom, is a renowned short-game coach to some of the best players in the world. Both have highly engaged social media followings, are passionate golfers and always compete wearing spikes, so the partnership was a natural fit.
Commenting on the new ambassador role in a joint statement, Gregg and Lindblom said: “We are really excited to start this partnership as we both consider spikes an essential part of our equipment, helping us to perform at the highest level when we play and compete. We can’t wait to showcase the benefits of wearing spikes to our followers with a whole new series of educational content coming soon on both ours and Softspikes’ social media channels.”
Lewis Sparrow is a PGA Teaching Professional based in the UK who has amassed a large following on Instagram thanks to his mix of playing and educational content.
“I have always worn spikes and don’t see why any golfers would play without them,” noted Sparrow. “I look forward to working closely with the team at Softspikes to highlight the clear benefits wearing spikes brings to golfers of all levels.”
For years, Softspikes has had tremendous success on the PGA Tour and the 2024 season has been no exception with 28 of the 32 winners this season putting their trust in replaceable traction from Softspikes.
Joe Henderson, President or Softspikes, said: “We are thrilled to welcome Hannah, Fredrik and Lewis to Team Softspikes and look forward to working closely with them to create captivating and educational content that drives home the advantages of wearing replaceable spikes to golfers around the world,” commented
Hannah, Fredrik and Lewis join current Softspikes ambassadors Matthew Lockey (aka Coach Lockey) and Katie Dawkins as part of Team Softspikes for the 2024/25 season.
Lockey is a PGA golf professional who creates content across social media that is engaging and relatable. His content features golf coaching, golf course vlogs, golf challenges and golf entertainment. All his content is free to watch and is created for golfers to help them enjoy plus help them with their golf game.
Katie Dawkins is an acclaimed PGA Teaching Professional who features regularly both online and in print for Golf Monthly magazine.
“Having been wearing spikeless golf shoes for at least six years and experiencing numerous traction issues, I was really excited to get back to wearing spikes and educating my followers and pupils that spikes really should be an essential part of your golf equipment,” commented Lockey.
For further information on Softspikes visit www.softspikes.com or www.softspikes.co.uk