A collection of the world’s leading digital golf content creators are being invited to take part in a special competition being held at East Lake Golf Club prior to the TOUR Championship, the culmination of the PGA TOUR’s FedExCup Playoffs.
‘The Creator Classic’ will see 16 golf YouTubers, Instagrammers and TikTokers take part in a 9-hole challenge that will be broadcast on the PGA TOUR YouTube channel and several other platforms. The event will take place on Wednesday, August 28 at 4pm EST at East Lake before play begins the following day at the TOUR’s season-ending event.
Among the participants confirmed so far are Tyler Toney from Dude Perfect, the Bryan Bros, Fat Perez from Bob Does Sports, and Good Good creators Garrett Clark, Brad Dalke and Sean Walsh.
The tournament will consist of eight holes of gross stroke play followed by a playoff between the top four finishers. Foursomes will be announced the day before the event.
The Creator Classic presented by Blackstone marks the first look at the new back nine at East Lake, making these creators the first to officially take on the restored course. The club underwent a full-scale restoration by architect Andrew Green following the 2023 TOUR Championship to return the course to its ‘Golden Age’ and hark back to elements from the original Donald Ross layout, as well as reflect the changes in the modern game.
The Creator Classic will be streamed live via the PGA TOUR’s YouTube channel, Peacock and ESPN+, as well as the PGA TOUR channel on PlutoTV, Roku, Samsung TV Plus, Tubi and XUMO, among other FAST platforms. The Creator Classic will feature live ShotLink powered by CDW scoring/data, Trackman shot tracing and rich, on-screen graphics.
Hosts will be in the booth with talent covering the on-course action, while the players and participants will capture and share their own content throughout the tournament. For those looking to experience the excitement in person, the event will be open to anyone with a Wednesday ticket to the TOUR Championship.
Pro Shop Studios, the production company behind the Netflix hit ‘Full Swing’, will partner with PGA TOUR Entertainment to run on-ground and broadcast production.
Chad Mumm, founder and President of Pro Shop Studios, said: “Golf is in the middle of an explosion in popularity and, for many young people, some of the biggest stars have emerged on YouTube, Instagram and TikTok.
“The Creator Classic will bring the brightest of these new stars to the biggest stage in golf, giving them a chance to compete in a real PGA TOUR environment in front of fans both on site and all over the world. The combination of these creators, who have millions of loyal fans, and the PGA TOUR’s unparalleled competitive atmosphere, production value and massive reach promises to deliver a landmark golf event unlike any other.”
“The PGA TOUR is proud to partner with Pro Shop and these popular golf content creators for an exciting new concept,” said Chris Wandell, PGA TOUR Senior Vice President, Media. “We look forward to bringing the fans of these social media stars closer to all the PGA TOUR has to offer, and what better place to debut this competition than at the culminating event of the FedExCup Playoffs.”
Blackstone’s sponsorship of The Creator Classic is the latest step in its partnership with the PGA TOUR, which began in May of this year when the outdoor cooking equipment provider was named the Official Griddle of the PGA TOUR and PGA TOUR Champions.
“We’re thrilled to partner with the PGA TOUR and Pro Shop on this exciting new event in golf,” said Roger Dahle, Founder and CEO of Blackstone Products. “As a brand, we believe in the power of content to engage and immerse consumers with our products. The Creator Classic presented by Blackstone provides us a platform to showcase Blackstone products through a unique lens with the world’s most notable golf content creators on a premier stage.”
For more information about The Creator Classic visit www.TOURChampionship.com.