British golf shoe brand Royal Albartross has become the official footwear partner of The Legends Tour.
The company will help support the European over-50s professional circuit and its popular Alliance Series and Celebrity Series with a three-year commitment until 2024.
The partnership is another step in the evolution of the Legends Tour following its rebranding from the Staysure Tour in 2020. Bringing together many of the world’s finest senior golfers, the Tour has become increasingly popular with the introduction of its Celebrity Series, Alliance Series and Legends Club initiatives – where amateurs play under full tournament conditions in an individual and team competition with their professional partners.
The Tour’s Alliance Series and Celebrity Series will provide Royal Albartross with the opportunity to align its products with some of the most recognised names from the world of sport, media and entertainment, while allowing the Legends Tour to join forces with a luxury brand to complement its own vision to deliver a premium product to its growing audience and the discerning golfer.
Whilst helping support the Alliance Series and Celebrity series, the synergy between the Legends Club and Royal Albartross will also work hand in hand in providing the most suited product; offering an exclusive membership and the experience to live the life of a professional golfer. This features its own Order of Merit offering the chance to be crowned champion at the end of the season in December 2022 in the Indian Ocean.
The partnership will see Royal Albartross providing footwear, belts, gloves and other bespoke products and accessories at Legends Tour events.
Phil Harrison, chief executive of the Legends Tour, said: “Royal Albartross is the perfect fit for the Legends Tour, offering the highest standards in quality and craftsmanship. We are delighted to have joined forces with them as we look to build on our own success throughout 2022 and beyond.”
Simon Lee, chief executive officer for Royal Albartross, said: “Our partnership with the Legends Tour marks an important day in our journey as a company and our integrity in golf. We share synergies with tradition, dedication and excellence. The Legends Tour shares our value of giving their customers high end experiences on the golf course.
“Working closely with the Tour’s Alliance Series, Celebrity Series and Legends Club products resonates with our premium product offer where our brand will be synonymous with a number of iconic personalities and beautiful, exciting golfing venues around the world.”