This week’s PGA Championship at Oak Hill Country Club in New York will feature the PGA of America’s multi-channel digital interactive that will enable fans to interact and engage with the tournament through access to real-time scoring, video, updates and coaching from PGA Professionals.
The PGA Championship’s official website and app will provide comprehensive coverage, featuring an interactive user experience, live leaderboard, scorecards and editorial. By clicking a player’s scorecard, users will get shot trails and scoring data, along with access to more than 1,000 automated, real-time video clips showing all the player’s shots or his best shots of the round.
“Thanks to state-of-the-art digital innovations, access to the PGA Championship at Oak Hill will be presented this week at a new level,” said PGA President John Lindert, Director of Golf at the Country Club of Lansing in Michigan. “It’s important to provide engaging and interactive programming for fans in a unique way to expand the game’s reach, as they watch the world’s greatest golfers compete for the Wanamaker Trophy.”
Included in the 156-player field coverage, fans will meet the Corebridge Financial PGA Team of PGA Professionals competing in the PGA Championship. Fans can see stories of each of these 20 PGA Members in their home setting, where they work and coach. An integrated “Meet My Coach” leaderboard feature will geo-locate each user and direct them to a PGA Professional in their area to help them with their golf journey. This feature connects directly to the PGA’s mission of growing the game through the nearly 28,000 PGA Professionals nationwide.
All digital platforms will feature minute-by-minute live blog updates, embedded video highlights, daily recaps, previews and breaking news. Fans will see relevant statistics through an expanded stats section, focusing on the numbers critical for success at Oak Hill Country Club. On the mobile app, fans will find live scoring, highlights and video recaps.
Betting odds will be integrated into the PGA Championship’s digital product suite, allowing look-ahead chances for players to make the cut, finish in the Top 10 or win. This new integration will provide instant analysis for fans.
On social media, fans also will be able to find robust content, including highlights, video and minute-by-minute updates across Twitter, Facebook, Instagram and Tiktok. The PGA’s investment and depth of content continues to grow, providing fans with graphical and video highlights, while an expanded, longer-form video strategy will provide recaps and fun storytelling on YouTube.
“Our Digital efforts this week are built to enhance the world-class stage of the PGA Championship and to connect fans to the sport,” said Rob Smith, General Manager PGA Digital. “Whether it’s watching highlights and reading about the best competitors in the world, finding your PGA Professional Coach on pga.com/Coach, building a fantasy roster to compete against your friends or rooting for your local PGA Professional in the Corebridge Financial PGA Team, the PGA’s digital experiences are here to provide numerous ways to engage.”
