The 2025 New Zealand Open has delivered its biggest year yet, with tournament organisers confirming a multimillion-dollar economic boost, record-breaking attendance, and a global audience spanning more than 90 countries.
New research from analytics firm YouGov revealed the 104th edition of the tournament generated $12.36 million in national economic impact, with an additional $23.34 million flowing directly into the Queenstown region, including 45,000 bed nights.
The data also highlighted a 48% increase in total attendees and a global viewership surpassing seven million – a signal of the tournament’s growing international stature.
John Hart, Chairman of the New Zealand Open, said the results have exceeded expectations and reflect the tournament’s steady evolution.
“Some of the figures are pretty dramatic, but they’re the result of a long-term strategy that’s been building year after year,” Hart said. “The addition of a qualifying spot for The Open Championship has undoubtedly added another layer of excitement and exposure.”
The 2025 edition marked the first year the winner gained direct entry to The Open Championship. Australian Ryan Peake, a former gang member turned professional golfer, staged a remarkable comeback in the final round to win the tournament by a single shot. The 31-year-old from Perth went on to miss the cut at Royal Portrush by four shots, but his appearance captured numerous headlines around the world.
“It’s been fantastic to see growth across every area – from spectators and social media engagement to broadcast reach and sponsor satisfaction,” Hart added. “The benefits are wide-ranging – not just for golf in New Zealand, but for Queenstown and the country as a whole.”
The $2m tournament, which was co-sanctioned by the Australasian and Asian Tours, was once again hosted at Millbrook Resort from February 27-March 2, with both its courses forming the tournament layout for the third consecutive year. The venue has now been confirmed as the long-term home of the event through to 2032.
“Queenstown is the natural home for the New Zealand Open,” Hart said. “The combination of Millbrook, The Hills, and the occasional involvement of Jack’s Point has created a compelling, world-class experience. The courses are close together, accessible, and deliver on every level.”
As for the prestigious Open Championship qualifying status, Hart confirmed it remains a year-by-year conversation with The R&A.
“There are no guarantees, but we’re hopeful – and with the continued support of Golf New Zealand – that we can secure that spot again in 2026. It’s a unique offering for players and a major drawcard for fans around the world.”