The Bank of America has been announced as a new ‘Champion Partner’ of the Masters Tournament, beginning with the 2025 renewal.
Bank of America will join AT&T, IBM and Mercedes-Benz, which have each extended their relationship as Champion Partners. Delta Air Lines, Rolex and UPS have returned as Tournament Partners.
“Through Bank of America’s support of our community initiatives and amateur events, they have become an impactful and committed partner in our organization’s mission in Augusta and around the globe,” said Augusta National chairman Fred Ridley. “Today’s announcement celebrates an expansion of our relationship, and we are delighted to welcome Bank of America to our valued family of Masters Tournament partners, which together will strengthen the Tournament for many years to come.”
Bank of America has served as a Proud Partner of the Augusta National Women’s Amateur since the inaugural championship in 2019, as well as the Latin America Amateur Championship and Asia-Pacific Amateur Championship since 2022.
EXPANDED TV COVERAGE
Additionally, the club has announced that CBS Sports will expand coverage hours of the Masters on Saturday and Sunday, also beginning in 2025.
In partnership with CBS Sports, next year’s tournament will feature five additional hours of live coverage of the third and final rounds, bringing the total to 14 hours of weekend coverage on CBS and Paramount+, in addition to their digital feeds Thursday through Sunday.
The CBS Television Network and Paramount+ will air the Tournament live from 2pm-7pm ET on Saturday, April 12 and Sunday, April 13, which is an increase of one hour for Saturday’s third round. Additionally, two hours of live coverage have been added on both Saturday and Sunday to air on Paramount+ from 12pm-2pm ET. Commercial time per hour will remain unchanged at four minutes.
“The Masters Tournament has had the great fortune of enjoying an extraordinary relationship with CBS Sports for nearly 70 years,” said Ridley. “Alongside our friends at the network, we are pleased to extend the Tournament’s weekend coverage and ultimately deliver more live golf for Masters fans.”
The 2025 Masters Tournament is scheduled for April 10-13.