Under the terms of the multi-year partnership, Castore will produce official teamwear, training wear, course wear, athletic wear, mono-branded items, and golf accessories for Majesticks GC players, as well as manage and operate the official Majesticks GC eCommerce team store on www.castore.com, with items going live for sale today (January 27).
Products will also be available for sale in stores at every LIV Golf venue across the 14-tournament season, as well as on shop.livgolf.com/majesticks by the end of March.
“We are thrilled to be announcing this multi-year partnership with Castore, one of the fastest growing brands in the world,” said Ian Poulter, co-captain of the Majesticks. “While both our teams have strong British roots, we are excited to be showcasing our partnership and Castore products on a global stage and are looking forward to bringing these products to market and most importantly better serving our fans and golf enthusiasts alike.”
“This partnership with Majesticks GC is an incredibly exciting development for Castore,” said company co-founder and co-CEO Tom Beahon. “We see a fantastic opportunity here in LIV Golf, and we are confident it will only grow from strength to strength. Majesticks GC’s brand ethos, ‘Better Together,’ aligns seamlessly with our core belief, ‘Better Never Stops,’ and together we will work with players to craft the very best in golf apparel, balancing style and performance.
“Collaboration and relentless improvement are at the heart of both of our missions which is why we’ll continue to work with the team at Majesticks GC to hone our mainline products based on their insights. Our aim is to reflect this feedback for future seasons and for our customers.”
The Majesticks GC team, made up of British stars Ian Poulter, Lee Westwood and Sam Horsfield, alongside major-winning Swede Henrik Stenson, will be wearing their new Castore apparel on and off the course this season, starting on February 6 at the Riyadh Golf Club in Saudi Arabia. The 2025 LIV Golf season will see Majesticks GC battling for titles around the world with the league visiting nine countries in total across the season.
“When we first thought about partnering with an apparel brand Castore was our clear number one choice,” says Majesticks GC Team Principal James Dunkley. “Not only do they have great people, great product and a great brand they have been able to successfully disrupt a notoriously established and hard to crack market. Not only will they support the performance of our team and better serve our fans there is so much we can learn from their mentality, approach and relentless pursuit of improvement.”