Korean Golf Club of the LIV Golf League has announced a new partnership with Korean golf apparel brand AMAZINGCRE.
Korean Golf Club, formerly known as the 4 Aces, will compete in the brand’s performance apparel throughout LIV Golf’s 14-tournament season which is being held across 10 countries and five continents.
AMAZINGCRE will outfit Korean Golf Club – whose all-Korean quartet comprises Byeong Hun An, Younghan Song, Minkyu Kim and Danny Lee – in performance apparel built on the brand’s proprietary Alexis_9 Human Motion Engineering concept, a nine-axis body mapping system designed to reduce resistance and maximise rotational freedom during the swing.
“Korean Golf Club was built to represent Korean excellence on a global stage, and AMAZINGCRE shares that same commitment to precision through design,” said Martin Kim, General Manager of Korean Golf Club. “Their apparel starts with how the body moves. That mindset mirrors how our players prepare, compete, and perform.”
AMAZINGCRE’s Ventilation technology boasts a seamless mesh panel placed at the back of the garment where the body generates the most heat during the swing. It was inspired by the sensation of air flowing through the garment rather than sweat, bringing to life the brand’s core design principle of apparel engineered around airflow and human movement.
AMAZINGCRE’s signature Accordio Band technology, allowing the garment to stretch and widen with players’ swings. Select pieces from the AMG-MASTER performance line will be featured throughout the season, bringing the brand’s highest level of motion-focused engineering directly into LIV Golf competition.
“AMAZINGCRE was created to achieve perfect performance through remarkably innovative design,” said Kiwan Ihn, CEO of AMAZINGCRE. “Seeing our Human Motion Engineering philosophy worn by athletes representing Korea on a global stage is the clearest expression of what our brand stands for.