Beyond Sports and LIV Golf have officially unveiled LIV Golf Fantasy and LIV X, two new gaming experiences that are built to engage fans through gamification platforms across players, teams, individual events in LIV Golf’s 14-event season.
This is Beyond Sports’ first collaboration in golf, marking the company’s expansion into the new market. The products are designed to create experiences that make the game more accessible to new fans through low-friction playables and inclusive gaming formats. This new, premium digital experience encourages fans to play, engage with more League and player content, and build deeper connections throughout the season.
LIV Golf Fantasy
LIV Golf Fantasy is a free-to-play, season-long fantasy game designed to extend fan engagement across the entire season. Key highlights include:
- Hole-by-hole scoring, breaking from traditional formats, keeps participants invested in every shot
- Access to competition, even if users join late or miss a deadline, counting only the best four scores across LIV Golf’s first six events
- Support from expert picks, Fantasy Caddie guidance, and lineup reminders
- Multiple chances to win, with 15 prizes awarded throughout the season
- Access on any mobile device or web browser via fantasy.livgolf.com
LIV X
LIV X powers fan engagement through interactive, gamified experiences. As the home for LIV Golf’s digital activations, the games hub turns fans into active participants with:
- Quizzes, daily games, event-specific competitions, and polls that rank performances at events
- Earn points, level up, and unlock tiered benefits and redeem rewards in Beyond Sport’s loyalty & rewards platform—from presale ticket access to professional swing analysis
- Exclusive content tailored to personalize the user experience and increase awareness of LIV Golf’s players and teams
- Access on any mobile device or web browser via livx.livgolf.com
Denise Taylor, Chief Technology Officer of LIV Golf, said: “The launch of our LIV Golf Fantasy game takes a major step forward in how we are using technology to drive fan engagement. It makes the sport more interactive, fosters social connections, and provides entertainment for our fans and passionate golfers worldwide.
“From fans walking the fairways at our events, to those connecting with us through our LIV Golf app, social channels, and broadcast, it’s never been easier to dive deeper into our players and teams while competing against other golf fans. We’re proud to be Beyond Sports’ first golf partner, and this is just the start of a multi-year effort to find more opportunities for golf fans to engage in fun experiences that bring them closer to the action.”
Luke Guppy, Head of .PLAY at Beyond Sports, commented: “Our products are built on a simple idea: you don’t have to play golf to be a golf fan. By combining interactive play with meaningful rewards, we’re welcoming casual audiences alongside dedicated followers and giving fans new reasons to participate, compete, and stay connected. Partnering with LIV Golf has been an incredible opportunity, and we’re proud to help bring their modern vision to life.”
Both experiences are now live, inviting fans to join the action ahead of the league’s next event, HSBC LIV Golf Hong Kong, which is being held at Hong Kong Golf Club from March 5-8.