Golf performance eyewear brand JONDO brand has collaborated with four-time major champion Ernie Els to produce a guide to help golfers improve their focus on the golf course.
Your Game with Ernie Els’s Eye Training Blueprint is an exclusive downloadable guide that features 50 proven tips to help golfers sharpen their visual focus, build better habits, and lower their scores, while also giving them access to an exclusive year-long series of insights and training advice from Els himself.
“Building better visual habits is one of the most overlooked ways to improve your game,” said Els, who is a brand ambassador and investor in JONDO, a South African-based eyewear company. “It is not just about one tip or one round. It is about sharpening how you see, how you focus, and how you execute over time. With this guide and ongoing insights, we are giving golfers the tools to train their eyes and transform the way they play for the long term. JONDO is leading that evolution by giving players a true visual advantage.”
Built on the belief that clear vision and precise focus are just as important as swing mechanics, this new campaign brings JONDO’s performance-driven technology directly into the hands of players. Every professional insight in the guide is designed to integrate seamlessly into a golfer’s practice routine, covering essential skills like long game focus, putting precision, visual awareness, off-course eye training, and mental performance through eye-mind connection.
“This project is about more than just offering a great resource,” said Morne Botha, CEO of JONDO. “It is about creating a real experience for golfers who want to take their game to the next level. By giving players access to Ernie’s insights across an entire year, we are building a true community focused on visual performance, growth, and lasting improvement. We are excited to see how these tips, combined with JONDO’s technology, can impact not just how people see the game but how they play it.”
Through this new eBook, golfers can access practical quick drills that easily fit into their warm-ups, short game sessions, or daily routines. The 50 tips are organised into five sections: sharpening vision for long shots; fine-tuning precision on the greens; improving on-course awareness; building off-course eye strength; and connecting visual focus with mental performance.
JONDO sunglasses are engineered specifically for golf, offering unmatched clarity, true depth perception, all-day comfort, and full-spectrum UV protection. Every lens is also designed to reduce glare, enhance contrast, and protect against eye strain.
To download the guide, click here. To the learn more about JONDO, visit www.jondosport.com