Ryder Cup Europe and the PGA of America have announced a multi-year partnership that makes Elijah Craig the official bourbon and a worldwide supplier of the Ryder Cup.
The Elijah Craig partnership will be showcased at the 2023 Ryder Cup, which takes place at Marco Simone Golf & Country Club in Rome from September 29 – October 1, and the 2025 Ryder Cup at Bethpage Black in New York.
Elijah Craig is credited for being the first to char oak barrels to make bourbon and inspires today’s award-winning range of whiskeys. Elijah Craig Bourbon and Rye Whiskey, as well as a custom Ryder Cup signature cocktail, will be available at each event. Spectators will experience Elijah Craig through a prominent digital media presence across the PGA of America’s and Ryder Cup’s social and digital channels including custom content, run-of-site media and integration across social platforms. Ryder Cup and Bourbon enthusiasts will also have the opportunity to purchase special bottlings of Elijah Craig to commemorate the 2023 Ryder Cup.
Elijah Craig is also the Official Bourbon and Whiskey Supplier of the PGA of America, PGA Championship, KPMG Women’s PGA Championship, and an official partner of the PGA National Club Championship. PGA TOUR player Max Homa and sports broadcaster Amanda Balionis Renner are both Elijah Craig brand ambassadors
Speaking about the new partnership, Max Stefka, Group Product Director of Elijah Craig Bourbon, said: “It’s an honour to pair Elijah Craig’s quality craftsmanship with the unparalleled history of the Ryder Cup. Few events across the world inspire such passion and pride, and we look forward to celebrating every moment over a glass of Elijah Craig.”
Guy Kinnings, Ryder Cup Director, said: “The Ryder Cup is renowned for its incredible atmosphere and this is helped by world class hospitality for our spectators. As one of the world’s top tourist attractions and a first-time host, Rome promises to be a special occasion this September. Elijah Craig Bourbon will be a fantastic addition to our partner community and we look forward to working together to bring their product range to our spectators.”
Jeff Price, Chief Commercial Officer of the PGA of America, added: “Elijah Craig’s presence at the 2023 Ryder Cup will be a great enhancement to the overall spectator experience. As one of the most prestigious events in sports, we are delighted to have Elijah Craig Bourbon and its unparalleled taste and quality as part of the Ryder Cup festivities at Marco Simone and Bethpage.”