The United States Golf Association (USGA) has announced a new multi-year agreement with Dewar’s® Scotch Whisky to serve as a ‘Proud Supporter of the U.S. Open Championship’.
Dewar’s will become the official Scotch whisky of the U.S. Open, beginning with the 121st U.S. Open Championship, scheduled for June 14-20, 2021, at Torrey Pines Golf Course in San Diego, Calif.
“Dewar’s Scotch Whisky, like the game itself, can trace its prestigious lineage to the windswept dunes and lush valleys of Scotland,” said Mike Davis, CEO of the USGA. “It’s an honour to partner with an iconic brand with a rich history that is often associated with the game. We look forward to collaborating with Dewar’s on new experiences for U.S. Open Championship fans.”
Revered by Scotch whisky drinkers around the globe, Dewar’s has won more than 1,000 international awards for quality and taste, making it the world’s most-awarded blended Scotch whisky.
“Dewar’s and the U.S. Open Championship share many of the same values rooted in a passion for the game and an embrace of its spirit of sportsmanship, authenticity and camaraderie. We are truly delighted to partner with the U.S. Open Championship to bring exciting and memorable experiences to fans around this special event,” commented Brian Cox, Vice President of Dewar’s North America.
As part of the partnership commitment, Dewar’s will produce a special limited-edition commemorative bottle each year. The first such edition in 2021 will be a 19-year-old Scotch whisky double-aged and finished exclusively in the finest first-fill American ex-bourbon casks, with part of the proceeds going to the benefit of the USGA Foundation. The bottle celebrating the 121st U.S. Open Championship at Torrey Pines is expected to be released in the last week of May and will be available from the lead-up to the championship through the final round on Father’s Day.
Established in 2017, the USGA Foundation secures resources to fulfil the USGA’s commitment to invest in programs and solutions that best serve golf for all who love and play it. The foundation is focused on four impact areas that are essential to the health and future of the game: enhancing the on-course experience for all players, creating a healthier relationship between courses and the environment, celebrating traditions, and preparing future leaders.
The DEWAR’S brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
