Global Edition

De Vere Announces Strategic Partnership With Europro Tour

12.31pm 6th December 2013 - Sponsorship & Events

de vere golf websiteDe Vere is set to host a number of new events on the 2014 PGA EuroPro Tour across its renowned portfolio of luxurious golf resorts, as part of a strategic partnership to align The De Vere Group with one key development Tours for young ambitious professionals.

De Vere’s presence on the 2014 calendar will begin as early as 26th March, when the acclaimed tournament venue, De Vere Slaley Hall, will play host to the all-important First Stage Qualifying School. This will be followed by three brand new tournaments to be hosted at other flagship De Vere resorts: The Belfry (Brabazon Course); and The Carrick on Loch Lomond; as well as a full tournament back at De Vere Slaley Hall later in the season.

This decision to support the PGA EuroPro Tour and provide three first-class golfing resorts to stage a number of key tournaments throughout the 2014 season, just further underlines De Vere’s commitment to growing golf at every level of the game and further builds upon the Group’s unmatched professional tournament heritage. De Vere resorts have long been recognised as some of the UK’s finest tournament venues, having hosted over 20 European Tour, European Senior Tour, and European Ladies Tour events, as well as the prestigious PGA Cup matches in 2013 and 2009, across the impressive portfolio.

Each tournament has induced widespread admiration from competitors and dignitaries alike for the pristinely presented golf courses and renowned De Vere hospitality across each of the resorts, and the Group will be looking to bring these attributes to one of Europe’s most influential development tours for budding amateurs and professionals.

Keith Pickard, Regional Golf Director – De Vere, is excited about the new partnership, “At De Vere, we are always looking to further our involvement in the growth of the game, and felt that this was the perfect opportunity to continue our support for young up-and-coming amateurs and professionals. We have a longstanding history of support for budding Tour professionals and recognise the EuroPro Tour as one of the key development Tours across Europe and its importance as a stepping stone for young golfers trying to make their way onto the global stage. Therefore we hope to utilise our wealth of tournament experience to provide first-class tournament venues and create experiences that mirror those found on global Tours. I am hopeful that this can be the start of a strong relationship between De Vere, the EuroPro Tour, and Matchroom Sport, as we look to align the Group’s excellence in the golf and hospitality industries with Matchroom’s expertise across the world of sport.”

Daniel Godding, Director of Operations – PGA EuroPro Tour, echoes Keith’s excitement, “We are always looking to align ourselves with the best and provide the finest venues for our members. We already have a number of impressive locations on our schedule, but the addition of these three first-class De Vere facilities just helps to further enhance the quality of our tournament calendar in 2014. De Vere’s tournament history and heritage is second to none, and I have no doubt that the Group’s professionalism will ensure that no stone is unturned ahead of the players arriving. I look forward to these fantastic events and hope that this can be the start of a strong partnership between the Tour and De Vere.”

De Vere Golf

In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here