Former Open champion and Ryder Cup star Darren Clarke has teamed up with Sana Lifestyle, a leading distributor and licensee of CBD and plant-based wellness products in the UK, to launch a new range of CBD products aimed at golfers.
Sana Lifestyle’s new CBD range will initially comprise of four 30ml CBD-flavoured oils offering different strengths, with a retail roll out and new product development planned across 2021.
Tipped to be one of the leading growth categories for wellness in 2021, more and more consumers are turning their attention to the benefits of cannabis, with adult golfers being seen one of the key target demographics. With 3.9 million golfers in the UK, there is a huge growth opportunity for the category, with market size predicted to be worth up to £50-£110m.
CBD is becoming increasingly popular among tour professionals and is known to be widely used on the PGA Tour.
Clarke, who now competes mainly on the Champions Tour in America, commented: “As professional athletes, both myself and my peers are constantly on the look-out for naturally derived solutions which support our overall wellness and active lifestyle. I’m thrilled to have teamed up with Sana Lifestyle to launch a trusted range for consumers actively exploring CBD-based wellness products.
“Sana Lifestyle was an obvious choice for this partnership and I believe we have developed a fantastic product which meets golfers’ needs. It will give golfers of all levels a better state of mind to remain calm under stress, allow them to deal with disappointment and keep the focus on the game ahead.’’
Ben Hamburger, CEO of Sana Lifestyle, added: “An increasing number of sports professionals – including golfers – are looking for convenient, natural solutions when it comes to physical performance and recovery. We’re all living far more active lifestyles and as such, consumers are turning to CBD based products to help with a range of wellness issues. ‘’
“This new and exciting category can, however, be complex to navigate, and it’s vital that we play our part in demystifying consumer perceptions around CBD derived solutions by partnering with trusted voices and reputable retail partners when bringing these products to market. At Sana Lifestyle, we ensure every product is tested, regulated and certified by the appropriate bodies so consumers can make well-educated choices and trust the products they use.
“Working with Darren, we have developed a product which we’re all really proud of, and we’re sure will be a hit with all sports enthusiasts. It’s a truly exciting partnership and Darren’s unrivalled knowledge of the golfing sector will bring real kudos and interest in the world of golf.”