Callaway Golf has teamed up with Leaderboard, a leading mobile app for on-course golf games and score tracking, to launch the Callaway Leaderboard Challenge — a unique loyalty experience that gives golfers the chance to win prizes by playing, posting, and engaging through the Leaderboard platform.
Running in the United States from June 18 through to September 14, the Callaway Leaderboard Challenge turns golf rounds into rewards through a series of weekly and season-long challenges. Golfers earn points for posting rounds, inviting friends, and hosting multi-player games, with Callaway gear and exclusive prizes up for grabs.
Each week, Leaderboard will feature a brand-integrated stats challenge – such as fairways hit or birdie percentage – bringing Callaway’s product range into context in a gamified format. Golfers who top the challenge leaderboard or complete streaks of play will be eligible for a host of prizes, including limited edition Callaway golf bags and Chrome Tour golf balls, while the winner of the season-long grand prize will win a full set of custom-fitted Callaway/Odyssey clubs.
“This is more than a giveaway – it’s a new kind of loyalty loop that starts with your Saturday tee time,” said Riley Pratt, CEO of Leaderboard. “Callaway sees the same thing we do; that the future of golf marketing is native, interactive, and reward driven.”
For more details, visit www.leaderboardgolf.co/callaway-leaderboard-challenge