British-based bookmaker Betfred donated £50,000 to Prostate Cancer UK after Matt Baldwin made a hole-in-one on the iconic 14th hole at The Belfry, the same hole where tournament host Sir Nick Faldo made an ace during the 1993 Ryder Cup. Betfred also pledged to donate £500 for every eagle made during the week and a total of 42 eagles or better were made through the four rounds, adding a further £21,000 to the total.
As part of the DP World Tour’s new Green Drive campaign that launched last week, 100 trees will be planted for every green successfully driven at the iconic short par 4 10th hole, in partnership with One Tree Planted. In addition, £500 was donated to Prostate Cancer UK by Betfred for every successful attempt. Thanks to the 26 successful green drives, 2,600 trees will now be planted at the nearby Forest of Mercia, and an additional £13,000 was raised. This takes Betfred’s total donation figure for the week to £84,000.
In the tournament village, fans were also able to donate to Prostate Cancer UK by taking on the ever-popular Long Putt Challenge and the new 10th hole Green Drive simulator, or by purchasing a Man of Men badge to help raise awareness of the charity. Freemans Event Partners also donated £1 for every portion of fish and chips sold at Faldo’s Fish and Chips in the spectator village.
After a bumper year of fundraising, almost £200,000 has now been raised for Prostate Cancer UK over the last three editions of the Betfred British Masters at The Belfry.
Prostate Cancer UK Chief Executive Laura Kerby, said: “It was an unforgettable week at the Betfred British Masters hosted by Sir Nick Faldo.
“From Matt Baldwin’s incredible life-changing hole-in-one, to players and personalities wearing our Man of Men badge and supporters flocking to the event village to take on our Long Putt Challenge, talking to our volunteers and perhaps having a portion of Faldo’s Fish and Chips we’re proud to have been a big part of such an iconic event.
“Thanks so much to the DP World Tour, to Betfred, Sir Nick Faldo, Freeman’s Event Partners, Matt Baldwin, Justin Rose and all the players and staff at the Belfry, plus the brilliant fans who have supported us.
“Golf is so influential in raising the profile of prostate cancer – a disease which exists in every golf club, affecting one in eight men in the UK. Weeks like this, when we have raised in excess of £110,000 will help us drive home that message further and fund vital research that will help us save and enrich the lives of men with prostate cancer.”
Speaking about the incredible fundraising effort Betfred Boss Fred Done, added: “It’s been an outstanding tournament and I’m delighted to be able to support Prostate Cancer UK. Thanks to all the players who hit eagles or landed on the green at the 10th, but a special well done to Matthew Baldwin for his hole-in-one at the iconic 14th.”
