Sustainable water business Bluewater is gearing up for its busiest ever event season, with the Swedish-owned company offering its services at five top golf championships this summer in Ireland and the UK, including the 150th Open being staged in St Andrews next week.
From its newly established UK headquarters in Dundee, Bluewater’s water stations serves chilled purified drinking water, enabling on-site refilling and making single-use plastic bottles obsolete.
High-flow technologies enable major events and venues to be easily catered for, allowing players, staff, fans, volunteers, and event officials to stay safely and sustainably hydrated. Bluewater also offers clients a range of premium stainless steel refillable bottles, which are fully customisable for branding and colour.
Bengt Rittri, founder and CEO of Bluewater, said: “We are looking forward to an exciting event season ahead, helping some of the world’s most prestigious sporting events keep their athletes and fans sustainably hydrated no matter how high the temperatures climb.”
Bluewater drinking stations were available at last week’s JP McManus Pro-Am at Adare Manor in Ireland, and this week’s Genesis Scottish Open in North Berwick. A total of 18 drinking stations, including a new 16-metre long Bluewater ‘Wall of Water’ will be operating at the sell-out 150th playing of The Open Championship, which is set to welcome over 290,000 fans during the course of the week.
The Water Wall will be equipped with 12 individual water dispensers, enabling a near 6,000 litre vending capacity of constantly replenished purified water, powered by Bluewater’s patented Superior Osmosis technology. Bluewater refillable water bottles will be available for sale across the venue.
In 2019, at The 148th Open at Royal Portrush – a collaborative project between The R&A and Bluewater, saw The Open become one of the first major global sporting events to eliminate single-use plastic water bottles, removing over 120,000 from the Championship. Since 2021, Mastercard – an Official Patron of The Open, has been the headline sponsor of The Open Water Initiative, utilising the project to raise funds for the Priceless Planet Coalition to help combat climate change by restoring forests in earth’s most vulnerable geographies.
The Senior Open Presented by Rolex at Gleneagles, and then the 2022 AIG Women’s Open at Muirfield, will complete the action-packed summer of top sporting events for Bluewater.
“This is going to be our best ever season since we launched our events business in 2019,” said Dave Noble, president of Bluewater’s International Events and Venues Division. “We are honoured to have been selected as a solutions provider by such highly respected golf championships, and we are looking forward to showcasing our range of sustainable hydrations solutions on site.”