Amundi, Europe’s leading asset manager, has renewed its partnership with the Evian tournament – the only Major women’s tournament in continental Europe – for five additional years, and will remain the title sponsor until 2030.
Founded in 1994, The Amundi Evian Championship is now one of the most renowned women’s golf tournaments in the world. Thanks to this new partnership, its international power will be further strengthened and will promote women’s golf globally.
Its footprint, which now includes broadcasting and media coverage in almost 150 countries, will help raise the profile of the Amundi brand among golf enthusiasts, particularly in Europe and Asia, where the asset manager provides savings and investment solutions to almost 100 million customers.
Under Amundi’s sponsorship, tournament prize money has increased to $8 million, a significant boost and another step in the direction of parity in sport.
In addition to sponsoring this major tournament, Amundi also provides individual support for young female golfers via a dedicated program, the Amundi Talent Program, and aims to encourage the emergence of young talents with golf competitions for youngsters, and international competitions for amateurs. Having benefited over 560 young athletes since 2021, these programs pave the way for tomorrow’s champions and the future of golf.
Valerie Baudson, Chief Executive Officer of Amundi, commented: “We are delighted to continue our commitment as title partner, which enables us to provide long-term support for the various aspects of ‘The Amundi Evian Championship’. The international footprint of this “Major” allows us to promote the Amundi brand to our customers around the world. We are proud to support initiatives that unlock the potential of young talent and promote equality for women’s sports.”
“We are delighted to see Amundi continue its commitment alongside us as title partner of The Amundi Evian Championship, serving the development of women’s golf worldwide,” said Franck Riboud, Chairman of The Amundi Evian Championship. “Over the years, the synergies between our teams have strengthened Amundi’s role within the Sponsors’ Club. The continuity of this partnership is important to us, as it enables to pursue our universal mission together, both with the champions and with the young talents of the new generation.”
The 2024 staging of The Amundi Evian Championship takes place at the Evian Resort from July 11-14. For all the latest tournament news and scores, click here.