The Ladies European Tour has announced Adidas as its official apparel supplier for the next three years, starting with the 2024 season which gets under way this week in Kenya.
adidas, which is one of the main sponsors of the AIG Women’s Open, will provide uniform, footwear and accessories to all LET tournament staff until the end of the 2026 season. This year’s schedule comprises 29 tournaments played in 19 countries and five continents.
Andrew Law, general manager for adidas Golf – EMEA, said: “As we embark on this exciting journey with the Ladies European Tour, it’s truly remarkable to witness the depth of talent and passion within women’s golf. Partnering with the LET allows us to amplify the voices of these extraordinary athletes and showcase their incredible skills to the world.”
“We are committed to empowering and celebrating women in golf, and our collaboration with the LET underlines this dedication. Together, we strive to elevate the women’s game, inspire future generations, and create unforgettable moments on and off the course.”
Fiona Harold, Commercial Director of the LET, said: “We are so excited to welcome adidas into the LET family for the next three years. adidas is a truly global and inclusive brand, clearly committed to women’s golf which they showcase through their existing relationships with several LET members and the AIG Women’s Open.
“This partnership is a great fit for both organisations. As a global tour, partnering with adidas provides the LET with exciting opportunities and we look forward to working with them as we continue to grow women’s golf across the globe.”