ECCO GOLF has added PGA TOUR star Aaron Rai to its roster of tour ambassadors. A consistent performer on the global stage and a familiar face within the ECCO GOLF community, Rai joins the brand’s tour staff as one of the most exciting English talents in the game today.
Currently ranked inside the top 30 in the Official World Golf Ranking, the 30-year-old from Wolverhampton has established himself as one of the most accurate and composed players on the PGA TOUR, with a breakout triumph at the Wyndham Championship in 2024. A three-time DP World Tour winner – with victories at the 2018 Hong Kong Open, 2020 Scottish Open, and 2025 Abu Dhabi HSBC Championship – he has also transitioned seamlessly to the US circuit, where his steady rise and professionalism have earned widespread respect among fans and fellow players.
Rai’s relationship with ECCO GOLF is longstanding, and he has been wearing ECCO GOLF shoes by choice for many years, including throughout his recent run of form on the PGA TOUR.
“I’m thrilled to officially become an ECCO GOLF ambassador,” said Rai. “I’ve worn ECCO shoes for a long time, because they’ve always given me the perfect combination of performance and comfort. I’ve long admired the brand’s dedication to quality and innovation, and it feels fantastic to make our partnership official. ECCO represents everything I value – attention to detail, comfort, and build quality – and I’m proud to now be representing the brand on tour.”
Rai joins a diverse and world-class group of ECCO GOLF ambassadors, including Thorbjørn Olesen, Aaron Rai, Thomas Bjørn, Erik van Rooyen, Lydia Ko, Lin Xiyu, and Freddy Schott, among others.
Timo Vollrath, Head of Global Marketing at ECCO GOLF, commented: “We’re delighted to welcome Aaron to the ECCO GOLF ambassador family. He’s been a great friend of the brand for many years, and his professionalism, humility, and consistency align perfectly with our ethos. As one of the world’s best players and a longstanding wearer of ECCO GOLF shoes, this feels like a perfect fit, and we’re excited to support him as he continues his career.”